Many Americans are tuned into this year’s political super bowl – the election of the next president of the United States. Can I just tell you, I am ready for it to be over! Nevertheless, this is a very exciting time as we watch master communicators hone their message, sharpen their rhetoric, and sucker punch the other candidate with words through the media. You must admit that politics is not for the weak in mind nor the faint of heart.
When you step back and analyze the presidential race here in the United States consider the following:
How do we make an intelligent decision about any of the candidates?
How do we know if they are authentic or just telling us what we want to hear?
How do we know if they have the experience to answer the 3:00 AM call or not?
All we know is what they tell us in stump speeches and in debates when they don’t have the tele-prompter aiding them in persuading the public to believe them. The only way they can convince us is by using the oldest and most influential profession in the world - Public Speaking, or what I call Presentation Brilliance.
(The following is not a political endorsement for either party - I am just making a point) Just think, prior to the democratic nomination of Senator Barack Obama for president, no one really knew who he was until he gave “the keynote speech” at the democratic convention in 2004. His entire life changed all because of a speech. Twelve months ago 900,000 people in the state of Alaska knew who Governor Sarah Palin was, but that’s about it. After one speech given at the Republican National Convention, 37 million other Americans now have etched in their brain the famous line “a pit bull with lipstick.” It doesn’t matter if someone wrote the speech; the fact is she said it. It’s like the songwriter who writes the words, but it’s the singer who belts out the notes that everyone remembers and talks about.
One speech can change your life. Yes, that may seem a bit over-the-top, but it’s true in the case of the aforementioned candidates. You are probably saying, “Simon, I am not running for office, I am just trying to put food on the table, a roof over my head, save for retirement, build a business and get along with my neighbor or cubicle mate.” Then I would say to you if ever get the opportunity, DO IT - stand up and make a presentation. Just watch - your confidence will soar and you may raise a few eyebrows.
I am a living witness that one speech can forever change your life. It is one of the best marketing tools to position you and your company. Presentation Brilliance is the one key arrow that you need to keep in your quiver.
I am curious - What scares you about public speaking?
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