Competitive Intelligence - Dump Their Junk
12 11 2008I was recently sitting in a client’s employee lounge and saw a flyer that was on all of the tables. As I looked closely it said the following “turn competitors trash into competitive intelligence treasure. Receptacles will be set up in the atrium and on the 2nd and 3rd floor to collect all the junk mail you receive at home from the competition.”
The name of this marketing initiative is “Dump Their Junk!” I love it. What are you doing to share your competitive intelligence with your internal team? We have all received mail that will put into file 13. What if we step back and ask what type of insight can we gain from what others are doing? You may be surprised at what you discover.
Please send a response to the following question – what are you doing to increase your competitive intelligence?
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