Simon T Bailey’s Blog

I was recently in Round Rock, Texas, meeting with some representatives from Dell™ to discuss a potential business opportunity. (I am also a very happy Dell customer.) As my key contact was walking me around the building where all of the action happens, I couldn’t help but notice a reoccurring sign that stated, “Be the Reason!”

I asked my host, “What is that all about?” He said, “It is something the employees came up with to depict how they intend to take it to the next level.” Needless to say, it has spread like wildfire throughout the company. Personally, I think it’s simply brilliant! It’s simple, it’s sticky and it encapsulates the spirit of Dell™.

As you know, I thought about this on the plane ride home to Orlando, Florida. I wondered how many of you reading this blog right now see yourself as the reason customers do business with your organization. Are you the reason they return time and time again? Are you the reason they tell others about your product or service? Whatever your answer to these questions, just remember that being the reason is about having a cause bigger than a paycheck, bonus, or benefits.

If you are a leader, are you the reason people are willing to fall on the sword or run through a wall for you? Are you the reason everyone wants to be on your team? Are you the reason your name is mentioned in the ladies restroom (this is where all important meetings take place) as one of the best people to work for in the entire organization? Are you the reason the company never wants to see you leave because despite hearing rumors of a recession, you’ve decided not to participate?

You go for it…Be the Reason! Dell is…what about you?

-Simon T Bailey

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